TikTok is introducing a fresh option that allows them to cut down on the volume of AI-made media appearing in their streams. This move comes as the service announced that it presently contains over 1 thousand million AI-generated clips.
Testing and Rollout
The update is being tested over the following weeks before a full-scale launch. This shift coincides with a increase in AI content, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising channels on a competing service only show AI-generated videos. A significant portion of this output is classified as mass-produced AI material, a term for poor-quality, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that numerous viewers enjoy content created using AI tools, ranging from digital art to informative clips, and we want to provide users the power to see more or less of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
The service disclosed that there are now over a billion videos on its app tagged as made with AI. In total, in excess of 100 mn media items are submitted to the platform daily, making clips made by AI a relatively small part of its total content library.
User Control Features
Users will be able to limit or boost the level of AI content they view by accessing the content preference option in the app and picking “AI-generated content”. Other topics that currently be controlled under the tool include news, style, beauty, and dance.
Content Labeling and Policies
TikTok’s policies require content makers to identify lifelike AI-made content, and it prohibits malicious fake videos of celebrities or crisis events. Any realistic artificial content that is unmarked can be deleted under its terms of service.
In addition, the app will now add an AI-generated watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This step is aimed to deter users from trying to circumvent the tagging system.
Educational Initiatives
The company is furthermore launching a $2m educational fund for experts and organizations to produce informative material about using AI responsibly. This program will support non-profit groups specializing in training computer science.
Content Safety Approach
The video-sharing app has justified its content review process, following controversy over plans to lay off a large number of safety staff in the United Kingdom. TikTok is expected to cut 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most graphic content prior to it is viewed by people. The company stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to reliance on its automated systems.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
